A Comparison of Two Advertisements Essay examples

A Comparison of Two Advertisements Advertising is a way of publicizing a product that you want to sell. There are many of different things to advertise, such as clothes, shoes, cars, watches etc. Advertising promotes the latest goods that are out in the shops. Advertising effects me everyday because every time I see a advertisement it attracts me to the product and I think about buying it or saving up to buy it. In this assignment, I will be talking about two different car advertisements; one car advertisement, the Fiat Stilo advert comes from FHM magazine, a publication aimed at young men aged sixteen and over. The other car, the Rover Streetwise advert comes from the Radio Times which is†¦show more content†¦The Rover streetwise advert has pictures of daily life things such as coffee, donuts, a football, children’s Wellingtons boots and a shopping trolley with groceries inside the trolley. This indicates that the car is a family car and is aimed at married women mainly but can also be used by a family man to drive to and from work. The slogan for the advert â€Å"shrugs of life’s little challenges† is related to the pictures for example the child’s muddy Wellington boot. The donut would represent the father who is hungry on the way home or to work, the shopping trolley would represent that the car is useful for a family shopping spree. The advert al so uses the word ‘Bump’ which is saying that even if a heavy load is in the car it can still go over speed bumps. I like the way the advert creates an image of characters in the readers mind, although you cannot see a physical person (image) but the pictures imply their existence. For example, like when I saw the picture of the Wellingtons, an image of a little boy was the first thing I thought of. The advert tells stories of different family lives because each picture relates to many things in everyday life. I wouldn’t buy this car because it’s Rover, and I don’t like rovers I don’t think they are good quality cars. However the way this car is designed is nice, it is an attractive car and I wouldn’t mind driving it. I appreciate thisShow MoreRelatedComparison of Two Advertisements1815 Words   |  8 PagesA Comparison of Two Advertisements The Oxford dictionary definition of ‘advertise’ is: â€Å"To promote (goods or services) publicly to increase sales.† But is it more than that? I think that the meaning of advertising is forever changing, as the consumer becomes more demanding and the producer becomes more ‘devious’ in the ways they promote the product they are trying to sell. Now, I believe that advertising means: trying to sell products to people whether or not they set out to buy them in the firstRead MoreA Comparison Of Two Advertisements890 Words   |  4 Pagesare exposed to on average over 5,000 advertisements a day. (Sheree) If that number seems high to you, just take a moment to think about how many times a day you see someone with Nike clothes on, or someone eating McDonalds for lunch. That’s all advertisements. Other countries have advertisements as well, but people from other countries find different things appealing in a product than someone from the United States . You can still see similarities in advertisements even though there are distinct differencesRead MoreA Comparison of Two Advertisements Essay708 Words   |  3 PagesA Comparison of Two Advertisements I have looked at 2 advertisements, one is from Sugar magazine and the other from Style magazine. The advertisement from Sugar, is for LOreal Paris Colour Pulse Hair Dye; the advertisement from Style is for Clinique Autumn 2004 close up on lips: modern metallics. All advertisements are aimed at specific target audiences and as such require different ideas, linguistic devices and presentational features to attract them. TheRead MoreA Comparison of Two Advertisements Essay2102 Words   |  9 PagesA Comparison of Two Advertisements I am going to compare two advertisements which I took from the magazine Marie Claire. Marie Claires target audience is young, sophisticated women, aged 18-30s. In the magazine, there is lots about fashion, beauty, relationships and general womens issues. I have chosen two different advertisements to compare. Both advertisements have very different, effective persuasive techniques which I am going to discuss. I am going toRead MoreEssay about Comparison of Two Advertisements719 Words   |  3 PagesComparison of Two Advertisements First of all, I will look at the history of advertising. Most historians believe that the first adverts were signs hung above shop doors in Babylon, now Iraq. This was as early as 3000 B.C. Many people could not read, so these early adverts were often symbols, for example a boot indicated a shoemakers shop. The first mass advertisement in Britain was in about 1472, after Johannes Gutenburg had invented movable type. It was a posterRead MoreEssay about A Comparison of Two Advertisements1239 Words   |  5 PagesA Comparison of Two Advertisements Advertising is a tool used by businesses to inform us about their products and to persuade us to buy them. Advertisements are all around us: on billboards, in magazines, in newspapers, on the Internet, on airplanes, in shop windows, on posters and banners, on leaflets and so on. Advertisements attempt to persuade the subconscious that our lives would be improved if we bought the product on offer. Advertisements affect our livesRead MoreEssay on A Comparison of Two Television Advertisements1065 Words   |  5 PagesA Comparison of Two Television Advertisements Television is the most important medium for advertising, and advertising is a vital component of traditional TV business models. It has always been difficult to assess the benefits of TV advertising as advertisers have traditionally had only a vague idea of who may have seen a particular advert and the actual impact on them. However, they can try and target an audience specifically e.g. time, channel of advert, etc. MostRead MoreA Comparison of Two Print Advertisements Essay2065 Words   |  9 PagesA Comparison of Two Print Advertisements For this advertisement I will be analyzing and comparing two recent advertisements selling similar products from the same company. They are both advertising Nokia mobile phones. The first advertisement I shall be analyzing appeared in November 2004 from a Campus a popular university newspaper. The commercial that I will be comparing the first one to, comes from a business magazine entitled Arabian Business and appeared in DecemberRead MoreAdvertising Analysis : The Pepsi Advertisement Essay903 Words   |  4 PagesMedia Essay Advertisements are among the most popular forms of media an ordinary person can consume. Due to their high prominence in consumers’ lives, brand competition through visual advertisements stands as no foreign matter to the majority of large companies. PepsiCo remain no strangers to commercial competition due to their flagship brand of soft drink: Pepsi. However, PepsiCo harbors a longstanding conflict in the soft drink market with rival product Coca-Cola. Logically, the conflict betweenRead MoreAdvertising Of The Same Media863 Words   |  4 PagesComparisons between advertisements of the same media take a specific skill, eye, and intellect to make these comparisons and contrasts. Comparisons can include the imagery, copy, and the campaign, these are up to debate for the viewer, to one an advertisement can be provocative, but to another the advertisement can simply be a form of bandwagon. Calvin Klein and Versace have two internet advertisements that I believe them to both be provocative in their own special ways, but share a form of bandwagon

Advertising Mixture of Art and Science - 966 Words

Advertising: Advertising allows us to communicate a salient message to a large group of consumers faster than any other form of communication. It allows us to truly connect with the consumer; it gives us an opportunity to develop an ongoing relationship between the consumer and a brand. At its best, advertising will create a sense of urgency for the consumer, awareness often honest and accurate that there are products, places, styles or sensibilities that cry out for action or attention. Advertising is a compendium of all communications that consumer sees, feels, touches, hears, smells, and so on. If they are walking through a store, the packaging on particular product is advertising. If they are at home, the direct mail they receive in†¦show more content†¦So, discipline isn’t something that s nice if we have time for it; it s mandatory. We can t just wing it. In years past, advertising agencies have had the reputations of being free-thinking, free-wheeling, free-spending bastion s of creative largesse where folks think, do and create great things all day long. But anyone who has worked in the business knows that the creative part is the figurative tip of the iceberg: It only represents about 10% of what we do. The rest of the time is spent learning, researching, understanding, and massaging information so that we can actually deliver a message that makes sense and produces results. Conclusion: Advertising has been described as something that interrupts someone s attention long enough to be able to sell them something. Fundamentally, you are imposing yourself intruding upon someone s time and finding a way to connect with a passive mind in a very brief period to help inform or intrigue with something that has value to that person. That’s what advertising is. 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The Project Success Criteria

Question: Describe the projects premise deliverable(s), constraints (the iron triangle + external environment: organisation (setup and strategy), industry, economy)? Answer: Project Success Criteria The project success criteria will be set using iron triangle. Other than iron triangle, there are other consideration for ensuring project success. Those are, Satisfaction of the stakeholders Satisfaction of the end users. Impact on ROI. Qualitative and quantitative benefits from the project. Iron Triangle Iron triangle is used to measure the balance between three important factors of project management, time, cost and quality. Iron triangle helps to embed sustainability in a project. It considers the scope and objectives of the project also. (Newton, 2013) The iron triangle of the project is, It describes the fact that, right balance of time, cost and scope brings out the best quality project management. Project constraints The project constraints will be explained using the following diagram.(Maylor, 2003) In the context of the current project, Input Integration of the business processes. Security of the copyrighted materials. An efficient eBusiness platform. Output An integrated ERP solution for the publishing business An eBusiness solution Implementation of information security in the project. Mechanism Knowledge comprises of people, capital and technology. The capital is the cost of the existing infrastructure, its resources etc. The people in this project are the persons from management of the publishing company. The IT project team from the consultancy. The end users. Then the technologies are, Technology for implementation of a LAN based office environments. Servers, related technologies. ERP solution. Ecommerce and web technologies. Information and network security technologies like firewall, anti-virus, proxy servers etc. Constraints The constraints on the project are, The project should be completed within time and budget. All required functionalities should be implemented. The project context The context of the project has been described below, Scope The project will help the publishing company in implementation of information technology in their business. ERP system implementation will integrate all their business process and the technologies. The business processes will be faster and more efficient. ROI will be more from this project. The eBusiness platform will help to extend their business over the online platforms. (Hobbs, 2009) Strategy, Structure and system The project management strategy will be agile project management. It will help the business to deliver their needs within their budget and time. As the business dont have similar infrastructure, so they may wish to change. Thus agile strategy has been taken. It will also allow constant participation of the end users and the management team from the business into the project. So, there will be enhanced communication and collaboration. There will be matrix structure followed in the project management. It will be balanced. The authority and decision making power will be distributed to the top level functional manager from the business and the IT manager from the consultancy, who the project manager also.(Hill Jones, 2012) Culture and skill The culture in the organization is quite good. People are co-operative and enthusiastic. The project team will work collaboratively as a single team. Administration has control over its employees. Participation and all type of communication for the project will be ensured. The management team from the business is highly qualifies and have detailed ideas of the business process. Their skills and knowledge will help the IT project management team to understand the business process and work accordingly. (Kousholt, 2007) Project objectives trade-offs The objective of the project is to have a high quality system within the cost and time constraints. The summary of the project objective tradeoffs can be, Time Cost Quality Performance conformance Moderate time is available for the project. Moderate budget is available. Highest quality is needed. Project Definition The project is about ERP implementation for the publishing company. They want a quality system having all required security implementation. There are copyrighted materials used in the business, thus it need to ensure all kind of data privacy and protection cases. The project will develop an integrated ERP system for the business. It will cover all business processes and eBusienss facilities. The implementation of the system will be done in 2 phases. At first the core business processes will be implemented using the ERP solution then the rest will be implemented. There is an important part to transfer data from the old system to the new one. Project Proposal Name of the Project: Implementation of ERP in the Publishing House. Project Sponsor: Project manager: Date of Commencement Duration of the project Scope: Deliverables: Version Document Prepared by Changes 1.0 Project proposal Project Manager Initial document. Status: Approved / Rejected Signed by Date Stakeholder register Stakeholder Influence Role Project Sponsor Very high Project sponsor provides the funding of the project and will be directly affected from the outcome from this project. Top level management Very high The top level management will be responsible for managing the project successfully. Project manager Very high The project manager will be responsible to carry out the instruction of the top level management and complete the project successfully using the available resources and satisfying all constraints. Project team members Moderate Will be responsible to follow up the instructions from project manager. IT consultancy Very high They are responsible to implement the ERP system successfully and that the main focus of the project. All technical aspects will be carried out by them. Authors High The authors will share their manuscripts with the publication house. If those are not protected by the system then they will be badly affected. Bookstore owners Moderate The bookstores will be able to place order and communicate with the publishing house through the online eBusiness platform. Employees Moderate The employees are part of the organization. So the will be affected from the outcome of the project to some extent. Time Planning The gantt chart and work break down structure is, The network diagram and critical path is, Cost Planning There are different type of cost planning methods for a project. The main objective of cost planning for a project is to identify the relationship among price, cost and profit of a project. (Kerzner, 2013) The simple equations are, cost + profit = price. The price will consider the cost for materials, labor, project overhead, other overheads and profit. There are two types of cost estimation techniques. Top down and bottom up. The project manager will be responsible for cost planning process. The funding of this project is the responsibility of the publishing house. Thus the project manager will have funding for the project from them. A constraint on the project management will be avoiding cash flows. The payment done to the suppliers will be tracked. The planning will consider the accounting period of the funding and scheduling time of the project. The spending on the project will be tracked. Quality Planning The quality planning for this project will be considers based the following decisions, (Kerzner, 2013) What are the standards and specifications that are required to meet in this project? What are the metrics that will be used to evaluate whether the specifications have met the standards? Different criteria of project authorization process in different phases. What will be the tools and techniques used in Quality assurance and Quality control? Different quality control activities to be performed in different phases on project management. Risk Management Risk management will help to uncover the risks related to a project in the early of the project development process. An effective risk management process will consider identification of the risks, evaluation of the risks and possible mitigations. (Hillson, 2012) The risk register is, ID Risk Impact of the risk Likelihood of occurrence Countermeasures 1 Shortage of funding Project may get suspended Low Proper cost estimation considering contingencies should be done 2 Schedule slippage Project may get suspended Low Critical path should be considered carefully. 3 Lack of resources Project may pause. Low Resources can be arranged if necessary. 4 Failure of the system in first phase Project may get suspended High The project management should be done very carefully and so is the ERP implementation. 5 Loss of data during transition from old to new system System may not work properly High It must be done very carefully with adequate back up arrangements. 6 Attacks by hackers System may not work properly High Proper information security implementations will be done. 7 Information theft There will be legal issue and the business will be badly affected. High Proper information security implementations will be done. Project Change Control Change control of the project or Change management of the project is defined in the very first of the project and it will be followed throughout the project. (Newton, 2013) There will be a standard format to request change. All change requests should be submitted following this format. There should be clear description on the following topics in a change request. Brief and concise details of the actual change request. This is needed in the form of a statement. It will help in outlining the targeted item for change. The project management team will get the subject of the request from this information. Clear and detailed reasoning behind the change request. The rationale behind the change request should be given in details in this part. In this section there should be detailed information about the changes if the change request in accepted and implemented. Then there should be an expected date for implementation of the change. It does not confirms that the change will be implemented within this date for sure. After receiving change request the project manager will review it and forward the same to the top level management, with explanation of his/ her opinion on it. The top level management then review it and take decision about this change request. It may be accepted or rejected. If it is accepted then the project manager will implement all required changed in the project schedule. Project oriented PPM and Project Maturity Model The project portfolio management or PPM will have a centralized approach in the management of the project. The processes, technologies and methodologies used in the project by the project management officers and project managers will be considered in the project portfolio management. All these technologies, processes and methodologies will be analyzed collectively. (Meredith Mantel, 2011) The operational and financial goals will be analyzed in portfolio management. The optimal mix of the resources conforming to the delivery of the project successfully will be considered in this case. There are several environmental factors like strategic objectives, customers etc. those things will be covered also. The project management maturity model will be used for assessing the processes and carrying out portfolio management. The key processes will be hierarchically structured. It will help in setting sensible and realistic goals around the key processes. There are 5 such structured levels for assessment of project maturity. Those are, Project awareness at level 1 Repeatable processes at level 2 Defining processes at level 3 Management of processes at level 4 Optimization of processes at level 5 Stakeholder Management Perspectives During this stakeholder management and organizational behavior will be closely monitored. There will be different controls set for it. Some of the best practices to be followed are, (Fusco, 1997) There will be clear communication among the team members and stakeholders. As all stakeholders have some responsibilities to the project and they have some degree of influence on the project, hence, their opinions will be considered very closely. All stakeholders will be requested to participate in the project management during the process whenever necessary. Thus active participations from all stakeholders should be encouraged throughout the project. All members, employees and stakeholders will work like a team, no incident that may encourage the team spirit or morale will be entertained. Management leadership There will be in house team and they will work on site. There will be top level management with various managers from different departments of the publishing business. Under them the project manager assigned from the IT consultancy will manage the project. References Fusco, J. C., 1997. Better Policies Provide the Key to Implementing Project Management. Project Management Journal. Futrell, R. T., Shafer, D. F. Shafer, L., 2002. Quality Software Project Management. s.l.:Prentice Hall Professional. Harrison, J. John, C. S., 2013. Foundations in Strategic Management. s.l.:Cengage Learning. Highsmith, J., 2009. Agile Project Management: Creating Innovative Products. s.l.:Pearson Education. Hill, C. Jones, G., 2009. Strategic Management Theory: An Integrated Approach. s.l.:Cengage Learning. Hill, C. Jones, G., 2012. Strategic Management: An Integrated Approach. s.l.:Cengage Learning. Hillson, D., 2012. Managing Risk in Projects. s.l.:Gower Publishing, Ltd.. Hobbs, P., 2009. Project Management. s.l.:Dorling Kindersley Limited. Kerzner, H. R., 2013. Project Management Metrics, KPIs, and Dashboards: A Guide to Measuring and Monitoring Project Performance. s.l.:John Wiley Sons. Kerzner, H. R., 2013. Project Management: A Systems Approach to Planning, Scheduling, and Controlling. s.l.:John Wiley Sons. Kousholt, B., 2007. Project Management Theory and practice. s.l.:s.n. Larson, E. W. Gray, C. F., 2011. Project Management. s.l.:McGraw Hill. Lock, D., 2007. Project Management. s.l.:s.n. Maylor, H., 2003. Project Management. s.l.:Pearson. Meredith, J. R. Mantel, J. S. J., 2011. Project Management: A Managerial Approach. s.l.:John Wiley Sons. Morrison, E. D. et al., 2011. Strategic alignment of business processes. International Workshop on Engineering Service-Oriented Applications. Newton, R., 2013. The Project Management Book. s.l.:Pearson UK. Schwalbe, K., 2013. Information Technology Project Management. s.l.:Cengage Learning.